• SK-II is a good product with proven results • Strong brand image • Loyalty • Strong marketing support • Pitera trademark • High recognition Click here to find out more.

• Niche market • Narrow range of product • Weaker bargaining - under department stores • Absence of retail flagship stores Click here to find out more.

• Men industry • Launching of Makeup series • Growing affluence • More budget to pamper themselves, thus more collaborations with established brands. e.g. SK-II boutique spa Click here to find out more.

• Imitations • Strong competitions Click here to find out more.