SK-II | SWOT Analysis | Opportunities

This SWOT Analysis is based on Singapore market itself.

• SK-II is a good product with proven results • Strong brand image • Loyalty • Strong marketing support • Pitera trademark • High recognition Click here to find out more.

WEAKNESSES

• Niche market • Narrow range of product • Weaker bargaining - under department stores • Absence of retail flagship stores Click here to find out more.

OPPORTUNITIES

• Men industry • Launching of Makeup series • Growing affluence • More budget to pamper themselves, thus more collaborations with established brands. e.g. SK-II boutique spa Click here to find out more.

THREATS

• Imitations • Strong competitions Click here to find out more.

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Despite their weaknesses, SK-II does have unexplored territories. SK-II has recently hopped on the bandwagon and launched a new product line targeting men. Skin-care products targeting men are becoming more widespread in the recent years and this represents a new market segment that is yet to be saturated.

Furthermore, SK-II has also recently launched a new product line offering make-up, which contains their trademark Pitera, known for their skin care properties. Expanding into a currently unprovided market serves as an opportunity for SK-II to better serve its existing consumers and reach out to gain an even wider market share.

Besides new products introduction, SK-II has also rolled out their exclusive boutique spa in collaboration with exclusive spa company, Senze Salus. Future collaborations with other companies have signified a huge opportunity for SK-II to further strengthen their brand.