This blog is a platform for SK-II to reach out to their audiences. Although they have an active Facebook account, a blog can be more interactive and interesting. There is an increasing number of women reading blogs thus they have grown attached to social influencers who own and write those blogs. Guest bloggers like Michelle Phan – popular Youtube makeup guru, can blog and provide beauty tips for women reading the blog. Other broad lifestyle tips like home design can also be provided on the blog. The aim is to integrate SK-II’s blog into a lifestyle guide catering to women who are modern, independent and sophisticated.

 

Also, the blog will help document and record information and tips provided at the various events. This can help participants to refresh their memory and allow other users to read up on relevant tips from the professionals. Having a blog makes information search much easier and convenient for users to do so. Furthermore, the blog can also serve as a promotion tool to increase awareness of the events and the desirability of the events. With the documentation, people who read the blog will find the events interesting and relevant due to the themes. Also, the pampering sessions are appealing to other women too.  Hence, it is good to build up interest for these SK-II events to link more positive associations to SK-II and create a sense of attachment to SK-II given the constant following of the blog.

 

A mini discussion forum can be incorporated into the blog. This can encourage active engagement of the users by voicing out their opinions of SK-II, informing SK-II about their needs and also to share other tips with people reading the blog.