Various objectives and benefits can be achieved with the scale of this event.

 

Starting from the bottom of the pyramid:

 

The educational tour that continues after the heritage trial seeks to inculcate the functions of SK-II products, allowing consumers to discover more uses, benefits and usage situation of the products, thereby, enhancing the weak breadth of the brand.

 

The heritage trial that starts from the entrance not only aims to reinforce the brand history and heritage, but also allows visitors to experience physically the richness and functions of their ingredient, thereby a more impactful marketing to the mind of consumers. This activity reinforce the brand imagery of the model.

 

With the right settings and organisation of the event, the atmosphere of this event hopes to subconsciously build and communicate the brand feelings of warmth, social approval and security that the brand would bring to consumers. This would further strengthens the ties of the brand with consumers, offering consumers compelling reasons for consumers to be part of the brand.