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BRAND |
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PARENT COMPANY |
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(DISTRIBUTION) |
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AMBASSADORS |
We have based on competitors on the Beauty and Personal Share (Sinagpore Market) report published on Euromonitor. Lancome and Estee Lauder are the overall no.2 and no.3 brand respectively in terms of brand shares for the past 5 years.
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Procter & Gamble
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Skincare (Anti-Ageing) Make-up
Top-seller SK-II Facial Essence
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Prestige Brand (above $90)
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Departmental Stores with personal sale counters, Specialty stores, SK-II Boutique Spa
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Advertisements, Magazine, Corporate Website, Social Media, Word-of-Mouth, Exclusive Events, In-store retail experiences
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Cate Blanchett (Global Brand Ambassador)
Sheila Sim Ayase Haruka Koyuki Kaori Momoi Kate Bosworth Godfrey Gao |